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The guide outfitting industry in British Columbia directly employs more than 2,000 people and generates about $116 million of economic activity each year. Guide outfitting operations are typically family-run businesses that are several generations old. These businesses are crucial to health and well-being of the economies of rural communities. The Guide Outfitters Association of British Columbia (GOABC) and the local chapters contribute thousands of pounds of wild game meat to the Salvation Army and have led outdoors programs for the Big Brothers and Big Sisters Club.